Marketing for law firms and attorneys
Family, personal injury, estate planning, criminal defense, immigration and business law. Prospective clients search under stress and often call more than one firm.
How do law firms get more clients from the internet?
People looking for a lawyer search by practice area and location, then compare websites and reviews before calling. Firms grow with a clear page for each practice area, search ads for high-intent terms, call tracking and fast intake, and an accurate Google profile, all within state bar advertising rules.
What do people look for when choosing a lawyer?
Every business is different, so we start by looking at yours. These are the areas that tend to matter most for legal.
- Practice-area pages
- A page for each practice area that answers common questions and explains the first consultation.
- Search ads
- Google Ads and Local Services Ads for the cases you want, with careful budget control in expensive markets.
- Intake
- Call tracking and recording, where permitted, so you can see how quickly calls are answered and which ones turn into consultations.
- Bar rules
- Copy that avoids guarantees and follows the advertising rules in your state. Your firm approves everything before it runs.
Which HollerIQ services fit law firms?
Most legal clients start with one or two of these.
Websites
Fast, mobile-first sites built to turn visits into calls, bookings and form leads.
Learn more →Google Ads
Search, Maps and Local Services Ads managed around calls and booked work.
Learn more →Call tracking & reporting
Know which ads and listings make the phone ring.
Learn more →Local SEO & listings
Google Business Profile, Maps and directory listings kept complete and consistent.
Learn more →Questions about marketing for legal
Do you work with legal businesses outside my area?
We work with businesses across the United States. Campaigns, listings and pages are set up for the specific areas you serve.
Will you guarantee new customers?
Yes. AI agents handle a lot of the day-to-day work: drafting ad and post variations, watching campaigns and budgets, flagging missed calls and pulling your monthly numbers. A person on our team reviews that work, and nothing that spends your money or speaks for your business goes live without your approval.
Which service should I start with?
Start with your biggest gap. The free website scan checks your site's speed, Google basics, call buttons, trust signals and tracking in under a minute, and a free consultation walks through the results with you.
Other industries
See where you stand
Scan your website for free. It takes under a minute and shows your score and top 3 fixes right away.
Scan my website
Find out what's holding your marketing back
Book a free consultation and we'll look at your Google profile, reviews, website and ads with you, then tell you what we'd fix first. No obligation either way.