Marketing for home service businesses
HVAC, plumbing, electrical, roofing, restoration, cleaning, landscaping, pest control and more. Home service customers usually need help soon, search on a phone, and call the first business that looks trustworthy.
How should a home service business market itself?
Most home service customers search on Google when something breaks, then call one of the first few businesses they see. Home service companies do best with a complete Google Business Profile, steady reviews, Local Services Ads and search ads for urgent jobs, and fast follow-up on every missed call and quote.
What do home service customers look for?
Every business is different, so we start by looking at yours. These are the areas that tend to matter most for home services.
- Urgent searches
- Search ads and Local Services Ads for the jobs people need done today, scheduled around when you can answer.
- The map pack
- A complete Business Profile with the right service categories and service areas, plus a steady flow of reviews.
- Missed calls
- Text-back and fast follow-up, because the next company on the list is one tap away.
- Seasonal swings
- Tune-up reminders and maintenance plans sent to past customers before the busy season hits.
Which HollerIQ services fit home service businesses?
Most home services clients start with one or two of these.
Google Ads
Search, Maps and Local Services Ads managed around calls and booked work.
Learn more →Local SEO & listings
Google Business Profile, Maps and directory listings kept complete and consistent.
Learn more →Reviews & reputation
Ask more happy customers for reviews and reply to every one.
Learn more →Email & text marketing
Bring past customers back with timely texts and emails.
Learn more →Questions about marketing for home services
Do you work with home services businesses outside my area?
We work with businesses across the United States. Campaigns, listings and pages are set up for the specific areas you serve.
Will you guarantee new customers?
Yes. AI agents handle a lot of the day-to-day work: drafting ad and post variations, watching campaigns and budgets, flagging missed calls and pulling your monthly numbers. A person on our team reviews that work, and nothing that spends your money or speaks for your business goes live without your approval.
Which service should I start with?
Start with your biggest gap. The free website scan checks your site's speed, Google basics, call buttons, trust signals and tracking in under a minute, and a free consultation walks through the results with you.
Other industries
See where you stand
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Find out what's holding your marketing back
Book a free consultation and we'll look at your Google profile, reviews, website and ads with you, then tell you what we'd fix first. No obligation either way.